In this day and age, we all seem to want things to happen at once. You double-click and Bang! Done!
This may explain why so many people are tempted by ads that promise incredibly fast weight lost. In fact many of those heavily advertised diets are not even healthy or safe on the long term.
Realistic weight loss plans should always be based on balanced nutrition. The USDA's food pyramid is an excellent guide that can be used to prepare long term, safe and realistic weight loss plans.
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The emphasis was put on slow and steady (or gradual) weight loss.